On Monday, while fashion journalists, buyers and glossy magazine editors are focused on getting to the next Paris fashion show on time, a style revolution will be under way on the Internet, an event that could change the way all of those front-row names do business in the future. International Herald Tribune gives us the full story on the most talked about movement in fashion today, and they’re not talking about the clothes!
Net-a-porter is teaming with the designer Alexander McQueen for a one-of-a-kind catwalk show that will give the Web site’s two million customers their own front row seat at a McQueen collection. Showing only eight looks from the designers Spring ‘09 Collection, viewers will be able to buy the outfits online that caught their eye, and they will be shipped out to them within the next 24 hours!
This could be the way Fashion Weeks turn in years to come? Easy, functional, do-it-in-your-PJ’s kinda thinking… but is that really what the whole week is about? I think not.