Balmain Campaign Fall/Winter 12-13

The full Balmain Campaign from the Fall/Winter 2012-13 collection. Photographer : David Sims. Model : Nadja Bender. Art Direction : Atelier Franck Durand. Love the softness of the light paired with the harsh outfits. I think it is cool how some the big fashion houses who are street savvy are now stepping away from the more commercial, studio […]

The full Balmain Campaign from the Fall/Winter 2012-13 collection. Photographer : David Sims. Model : Nadja Bender. Art Direction : Atelier Franck Durand.

Love the softness of the light paired with the harsh outfits. I think it is cool how some the big fashion houses who are street savvy are now stepping away from the more commercial, studio lit adverts, this contrast of somewhat high tech garments shot inside a natural home setting does the brand far more commercial benefit, i think. Nice job guys!