Diesel Store opens in Tokyo

On April 23, Diesel opened their largest store in Japan, and one of the largest Asian flagship stores, on Nishi Ginza Dori near the Sukiyabashi intersection in Ginza. This location will be one of the most important and premium shopping area in Tokyo. The new store boasts three selling floors and it adopts the latest […]

On April 23, Diesel opened their largest store in Japan, and one of the largest Asian flagship stores, on Nishi Ginza Dori near the Sukiyabashi intersection in Ginza. This location will be one of the most important and premium shopping area in Tokyo.

The new store boasts three selling floors and it adopts the latest design and features. All aspects of the store’s concept and interior are its original, conceived by the Interior Design team from Italy. 

There are a few interesting devices installed inside the store, sure to entertain customers. On the second floor there is a touch screen mirror, using the most advanced technology. This interactive mirror reflects the image on the display real time, and at the same time, it captures the image. This will allow customers to view their backside or even compare how they look on different outfits side by side. Close to the escalator area, someone might even whisper you something special and surprise you. Sounds too good to be true? Check the photos after the jump!