Penny Sage’s FAVOURITE THINGS Autumn-Winter campaign is photographed on location in the designer’s hometown of Pukeokahu –– a rural community in the Rangitikei District and Manawatū-Whanganui region…

FAVOURITE THINGS is a small collection of joyful pieces that are cosy, easy-wearing and designed to transform and take you elsewhere –– uniforms for future adventures.

“We wanted this collection to feel fresh yet familiar, so that each piece felt like an old favourite you’ve treasured forever and can’t be without.”

This collection offers custom dyed forest denim with a lived-in feel, exaggerated collars and mini lengths, rich jewel tones, brushed cotton plaid and super soft New Zealand made knitwear.













FAVOURITE THINGS is available now for purchase from pennysage.com, the Penny Sage Studio Store in Grey Lynn, Auckland and from selected stockists through-out New Zealand & Australia.

Campaign Credits

Brand | Penny Sage
Muse | Sam Norton
Photographer | Leilani Heather
Art Direction & Stylist | Kate Megaw
Locations | River Valley Lodge, Stables & Acres