Friday Feels Like: “Farm Punks”

“farm punks” a new and highly influential demographic identified by UK Consumer Analysis from Bonamy Finch in 2011. * defined by creative professional pursuits * interest in environmental sustainability * a certain humility * a dedication to quality and craftsmanship * an understanding of value provenance can bring a product Image above Nicola Formichetti’s Mugler […]

“farm punks”

a new and highly influential demographic identified by UK Consumer Analysis from Bonamy Finch in 2011.

* defined by creative professional pursuits

* interest in environmental sustainability

* a certain humility

* a dedication to quality and craftsmanship

* an understanding of value provenance can bring a product

Image above Nicola Formichetti’s Mugler S/S 2013 Boys

The new movement. The ones that keep integrity close to their hearts. The pack that dedicate it all to the goodness.