“I was interested in celebrating the natural, earthy elements involved in the brand’s garment production process, as well as the wabi-sabi features that are present in each piece.
Inspired by the art of Ikebana flower arranging, as well as the structure and modern simplicity of Brancusi sculptures, we created a series of still life vignettes meant to appear as shrines for the clothing.” — Jen Vitale
Art director/stylist Jen Vitale collaborated with photographer Carissa Gallo to create this still life editorial for Portland-based brand Olderbrother. The name itself makes me think about those soft, hand-me-down garments that have already earned themselves years of wear. They’re experienced, having done and seen cooler things than you, and with that comes a sense of value. Oversized, absolutely. In fact, they’re the perfect fit.
The essence of Olderbrother lies in the emphasis they put on producing naturally dyed garments with intricate and interesting details. Their meticulous natural dye process integrates organic materials such as roots, minerals and flowers with modern technologies to achieve hues that echo the wabi-sabi aesthetic. Olderbrother appears quiet at first, yet instantly warm and generous. It’s the kind of cloth-to-human relationship that grows and improves over time.