‘Pelican Video’ by Carolin Lerch

Former assistant of designer Bernhard Wilhelm, Carolin Lerch is now creating her own path in the fashion industry, doing it her way via film. Like most assistant’s taking the new branch off their current tree is, not surprisingly, a continually used path. Together with Michiel Helbig she runs ‘Pelican Video’, a multimedia project that involves video, installations and performance presented on a regular basis during Paris Fashion week, where her brand is known for her vivid prints and strong visuals.

Dazed talks to Lerch about her latest project with Chicks on Speed’s Alex Murray-Leslie and her other upcoming projects.

Images Dazed Digital