Standard Finery is a collection created for women who love beautiful clothes but don’t need to make a fuss about them. As the name suggests, the company ethos is rooted in well-made, feminine clothes, while keeping in mind that they should be playful, purposeful and wearable. Standard Finery owner and designer, Caron Callahan, constantly inspired by her friends and neighbors, sets out to make clothes for a creative, spirited woman who loves fashion, but doesn’t necessarily follow it.
Standard Finery is manufactured by the talented people of New York City’s garment district and uses organic fabrics as much as possible. Below is their Fall 2010 Collection, I have picked out my favorite looks below and you guys should definitely check out their Spring collections too because they are amazing!!
Love the palette choices and mixture of texture and pattern, plus Miss Caron does all the styling herself! Clever girl x
Standard Finery is now available at Steven Alan, Mick Margo and Jumelle in NY