FME Apparel AW18 Campaign

Celebrating creative expression and community through photography and clothing design, Melbourne-based FME Apparel release their AW18 collection campaign with

Green, red, brown – to dust. We are framed by the season’s colours.

As we patiently await the change, allowing our bodies to be



reborn in new threads.

Let the textures hold our skin in new ways.

Stitching our story into the seams, we carry our inner thoughts,

quietly nourishing,


Seated at tables, we hold the cycles in our bodies.

The rise and fall of nature, the beginnings, the endings.

We let go – never rushing to respond to the ways of the world.

Inspired by the cycle of nature and it’s seasonal change

AW18 combines olive greens with ruby reds, pinstripe wool & tartan knits.

Evoking a sense of comfort and ease, of womanhood, of abundance.





















Photography — Maddy Maeve
Art Direction — Laura Albee
Written words — Maile Shanti
Models — Atha, Nikia, GigiCaledonia, Cass, and Olivia
HMUA — Laura Albee
Assistants — Hetty Rodda, Ruby Farley-Steere